Email marketing delivers an average ROI of $36 for every $1 spent. Here's how to calculate YOUR email marketing ROI.
The Basic ROI Formula
ROI = ((Revenue - Cost) / Cost) × 100What to Include in Costs
- ESP subscription fees
- Design and copywriting costs
- List building expenses
- Email verification services
- Time investment (hours × rate)
Tracking Revenue
Use UTM parameters and conversion tracking to attribute revenue to specific campaigns. Track direct purchases, lead generation value, and customer lifetime value impact.
Conclusion
Track both costs and revenue meticulously. Email typically outperforms other channels when measured properly.