Spam traps are email addresses designed to catch spammers. Hitting them can devastate your reputation.
Types of Spam Traps
- Pristine: Never used for real email, published on hidden pages
- Recycled: Old abandoned addresses repurposed as traps
- Typo: Common misspellings (gmial.com, yaho.com)
How to Avoid Them
- Never buy lists
- Use double opt-in
- Verify emails at signup
- Remove bounces immediately
- Sunset inactive subscribers
Conclusion
Spam traps exist to catch bad actors. Clean list practices keep you safe.