Cold email can be incredibly effective when done right—and a quick path to spam when done wrong.
The Golden Rules
- Personalize genuinely – Reference something specific
- Provide value first – Don't just ask, offer something useful
- Keep it short – Under 150 words for first touch
- Clear CTA – One simple ask
Compliance
CAN-SPAM requires physical address and unsubscribe. GDPR needs legitimate interest. Always verify emails first.
Follow-Up Strategy
Most responses come from follow-ups. Send 3-5 follow-ups spaced 3-5 days apart, adding new value each time.
Conclusion
Cold email works when you treat recipients as humans. Personalize, provide value, respect boundaries.