Too many emails cause unsubscribes. Too few cause forgetting. Find your optimal frequency.
Finding the Right Balance
- B2B: 1-4 emails per month
- B2C/E-commerce: 2-5 emails per week
- Media/News: Daily is acceptable
Testing Frequency
Segment your list, test different frequencies, measure unsubscribes and engagement.
Preference Centers
Let subscribers choose their preferred frequency. This reduces unsubscribes dramatically.
Conclusion
There's no universal answer. Test, listen to your audience, and adapt.