Before removing inactive subscribers, give them one last chance with a strategic win-back campaign.
When to Re-Engage
After 3-6 months of no opens or clicks, before removing from list.
Re-Engagement Sequence
- Email 1: "We miss you" with compelling offer
- Email 2: Highlight what they're missing
- Email 3: Final notice before removal
Subject Line Ideas
"Is this goodbye?", "We haven't heard from you", "Special offer just for you"
Conclusion
Remove subscribers who don't re-engage. A smaller, engaged list beats a large, dormant one.