Your sender score is like a credit score for email. It determines whether ISPs trust you.
What is Sender Score?
A 0-100 rating based on your sending reputation. Above 80 is good, below 70 needs work.
What Affects It
- Bounce rates
- Spam complaints
- Spam trap hits
- Unknown users
- Sending volume consistency
How to Improve
Clean your list regularly, remove inactive subscribers, authenticate emails, and monitor complaints.
Conclusion
Check your sender score regularly and take action before problems escalate.