Damaged sender reputation? Don't panic. Here's how to diagnose, repair, and prevent future issues.
Signs of Damage
- Declining open rates
- Increased bounces
- Blacklisting
- Spam folder placement
Recovery Steps
- Stop sending (pause campaigns)
- Identify the cause
- Clean your list aggressively
- Fix authentication
- Slowly resume with engaged users only
- Gradually expand volume
Timeline
Recovery takes weeks to months. Be patient and consistent.
Conclusion
Reputation damage is serious but recoverable. The key is stopping the bleeding first.