Should you use a shared or dedicated IP for sending? The answer depends on your volume and needs.
Shared IP
- Pool with other senders
- Good for low volume (<100k/month)
- Reputation shared with others
Dedicated IP
- Your reputation only
- Better for high volume
- Requires warm-up
- Full control
When to Choose Each
Shared for small senders or getting started. Dedicated for 100k+ monthly emails with consistent sending.
Conclusion
Match your IP strategy to your volume. Don't get a dedicated IP if you can't maintain consistent sending.