Gmail's Promotions tab isn't spam, but it does reduce visibility. Here's how to reach the Primary inbox.
Why Emails Go to Promotions
- Promotional language
- Heavy HTML/images
- Multiple links
- Unsubscribe headers
Strategies to Reach Primary
- Write conversationally, like a friend
- Reduce images and HTML
- Ask subscribers to move you to Primary
- Encourage replies
- Personalize content
Conclusion
Focus on engagement over tricks. Emails that get opened and replied to naturally reach Primary.