Microsoft Outlook and Office 365 have unique deliverability challenges. Here's how to navigate them.
Outlook-Specific Issues
- Aggressive spam filtering
- SmartScreen filtering
- Junk email folder
Best Practices
- Register with SNDS (Smart Network Data Services)
- Use consistent From address
- Avoid URL shorteners
- Authenticate with SPF, DKIM, DMARC
Conclusion
Outlook requires extra attention. Monitor SNDS and respond quickly to reputation issues.