Google Postmaster Tools shows your Gmail reputation. Here's how to set it up and use it.
Setup Steps
- Go to postmaster.google.com
- Add your sending domain
- Verify with DNS TXT record
- Wait 24-48 hours for data
Key Metrics
- Domain reputation (High/Medium/Low/Bad)
- IP reputation
- Spam rate
- Authentication success
How to Use the Data
Monitor trends, investigate reputation drops, correlate with campaigns, optimize based on feedback.
Conclusion
Postmaster Tools is free and essential. Set it up today if you haven't already.