Email Marketing Term

Email Deliverability

The ability of an email to successfully reach the recipient's inbox rather than being filtered to spam or rejected entirely. Deliverability depends on sender reputation, authentication (SPF, DKIM, DMARC), content quality, and list hygiene.

Related Terms

Sender Reputation SPF (Sender Policy Framework)DKIM (DomainKeys Identified Mail)DMARC (Domain-based Message Authentication)Inbox Placement Rate

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